10 WAYS TO INCREASE EMAIL. EXCLUDING THE TRADE CONVERSION RATE
In previous days, we never thought about starting a business sitting at home with a cup of coffee, but email. The trade divided it into sections.
The main segments of e-commerce are business to business, business to consumer, consumer to business and consumer to consumer. Any service option is provided from e-commerce, be it books, music, financial services, airline tickets, and more. Why use email? Trade.
Obviously, it has its advantages and advantages. The bottom line is that it’s available 24 hours a day, which means you can do anything at any time, and secondly, it’s an option.
Many online stores offer their customers a wide range of products according to their requirements, but there are also delays, for example, if you want to buy electronic products online, there are no suggestions as to which brand would be the best for this type of goods Products. device, resulting in poor customer service.
Second, you can’t get the product you want right away. It takes a few days to reach you. Many stores are doing their best to solve this big problem of delivery to their customers.
A key factor that needs to be monitored from time to time for successful email execution. An ecommerce site has a conversion rate, which is the percentage of users who perform a certain action. Now these “concrete actions” can be different.
· Percentage of users who buy from that site
· This can be the number of users registered on a particular site.
· The website may store your customers’ credit card information, which may help you pay for other products in the future.
· Users can register on the site (free or paid)
· Users share on social networks.
· A user or visitor can add a product to their cart
Here are some examples of increase website conversion rate . There are many branches for this.
Why are conversion rates declining?
· Bad impression of the site.
· There is no detailed information about the buyers you are selling to
· Your site is not well designed
· The site is unavailable or inaccessible from mobile devices
· There is not enough information on your website page to attract visitors.
· The image properties provided are of poor quality.
1. Know the conversion rates of the online store
You need to know the exact conversion rates because they are relevant to your business goals. El. The trade conversion rate determines the percentage of consumers who purchased something from an online store. Since sales are the main goal of stores, conversion rates should be optimal.
The online guide has effective management on how to increase the rate.
2. Standard conversion rates
If your sites are all right, average emails. conversion rates are 1–2%. If you have more sales, it increases to 2%.
10 ways to increase email. Trade-free conversion rate:
1. Use high quality product images.
When people buy something online, they can’t physically touch the product. Therefore, a good image, in itself a high-resolution image, defines all the features of that particular product, for example, if someone buys a dress online, he needs to know the color of her fabric and the possible size. . A photo of that dress and its description are helpful.
When adding high-quality product images, note user engagement in the following screenshot:
2. Free shipping services.
This adds a bonus to increase conversion rates. Offer as many free shipping services as possible. To balance quantity, add taxes to the price of the product.
3. Offer coupon codes
Everyone likes a discount or an offer to buy expensive products of their choice. Provide your customers with coupon codes that they can use for inspected items.
Looking at the example below, Amazon offered a 20% coupon on a product I don’t intend to buy, but after taking advantage of the coupon, I ended up buying the product.
4. Take the survey to get user feedback and review your products.
If you find that the price of a product offered on your site and another site is lower, you also need to adjust your prices to sell more. Not only will this help you adjust your price, but user feedback and feedback will help convert visitors by offering what they are looking for.
Recommended: Adding customer reviews will increase your email. Trading income
5. Track your payment and email. Trade test in a tidy place
If your email The trade settlement process is a long and complicated process, you can lose a lot of customers, so you need to be properly monitored through testing.
Because the billing process is any type of email. The essence of a commerce site related to consumer sales. Some brands also provide customers with a detailed description of the billing process.
6. Manage unpurchased items in your cart using abandoned cart software
This software helps you increase your conversion rates quickly.
Keep track of customers who have signed up or registered on your site, added items to the cart, but did not purchase them.
When someone tries to leave the checkout page, we capture them using the webinar offer exit pop-up to turn them into emails. Mail subscribers.
This software provides free assistance. They allow you to create further emails. An email that is an email A letter from customers who didn’t buy the items they added to their cart and sent them offers or discounts or incentives.
This would definitely increase your conversion rates as they would attract more customers.
7. Use live chat software
If you can respond to customers during peak hours, use this software. Communicating with the customer is very important to increase your sales.
Never allow the software to go into shutdown mode or leave a message unavailable at this time. Create a negative impact on your site. A real connection or network of contacts can build trust and loyalty and build a beautiful relationship in the future.
8. Ensure a safe environment for visitors.
This is a very sensitive area. You should have the best confidence in your customers so that they can feel safe entering their credit card information into your website.
It is very difficult to build trust where you need to compete on hundreds of ecommerce sites where there are many scammers. To improve your customer relationships, you can find help online. A few points mentioned below can help you solve this problem.
· Install SSL during the payment process
· Displays small images of the option for the transaction, such as PayTm PayPal credit cards, etc.
· Show some security software badges like Mcfee Geotrust and more. reassure customers and show that your site is active.
Take a look at the example below, adding the Paypal option has improved your conversation by 30%.
9. Configure models or structures so that users can easily find the products they want
Sort the products in a well-planned way and also make sure you use fewer steps or divisions, otherwise the search will be more complicated. You can also use different types of colors or names, such as Top Sellers or top branded products, to increase attention.
If you look at the search page above, it contains a large number of variables so you can rank and find the products you want.
10. The form of payment you use on your website should be easily accessible
The information you need to complete in the payment form should be easy to read and understand, such as CVV and other input formats.
For example, when a buyer needs to specify a date, don’t let them enter the date in month, day, or year format, but provide a drop-down menu that would make it easy for them to provide the entry they want. Offer the option of digital payments. Makes the transaction smoother.
Everything is properly planned, the website you create works properly with all the resources and information you need. In some places, you still notice that there is a gap, that is, traffic or density of users and visitors.
All he does is this big thing he is selling and the technical or business term for the conversion rate.
No one wants to lose business strategy, so to maintain a well-planned business, we need to make sure that conversion rates are always at an optimal level, and take several factors into account.
Every marketing business analyst around the world presents a variety of ideas, strategies, theories, or points for improvement to ensure a high conversion rate. These are some of them, so the list is endless because different people have different concepts and different ways to solve a problem.
